Author: Melissa Ledesma
Whether you are a recent female grad or a few years into your marketing career, your ability to build relationships will be invaluable to your professional growth. Future career success is innately tied to the impact of positive business relationships. Networking might sound like the greatest of all buzzwords, but in marketing, building connections with industry peers can help you find your voice, expedite your career and bring you a sea of opportunities. There is no better platform for networking than a professional trade association.
At a time when many are facing furloughs, hiring freezes and layoffs, networking is more essential than ever. More importantly, now is a great time to focus on establishing long-lasting and tight-knit professional connections that will endure with fellow female martech professionals. The quality of your relationships will provide more benefits than quantity will alone.
There is a long history of men getting to positions of power by leveraging their connections. Unfortunately, women are less likely to experience the same. According to the 2019 Women In The Workplace report by Lean In, in 2018 women were still seriously underrepresented at senior levels. Although the number of women in C-suite roles has increased throughout the last five years, only 21% of executive level positions in 2018 were held by women. In the report, HR professionals noted that a “lack of sponsorships” among women could be a deterrent for their career growth. Sponsors, otherwise known as advocates, are simply individuals who are connected to a person within the same organization and are in a position to provide advancement opportunities. Women need to find a combination of both women mentors and women sponsors to truly excel their careers.
Leveraging Exclusive Member Benefits To Grow Your Career
By joining female professional associations and organizations, like Women of Martech, women in marketing roles will gain access to peers plus unique content and experiences that are tailored to help women grow personally and professionally. Here are three ways joining a women-led trade organization can help women marketers excel their careers.
Find A Mentor Or Future Sponsor
Becoming a member of a trade association means inclusion. Being part of a professional organization can provide you access to other members. Many leading women’s organizations offer opportunities to interact and collaborate with fellow women. Whether you volunteer to assist a committee, contribute to a group forum or just connect with your peers through virtual events, trade associations offer a platform to increase your awareness of fellow women professionals and build connections.
Amplification Of Your Successes
Many trade organizations strive to distinguish their members. Amplification efforts can include a variety of awards and recognition programs, authorship of thought leadership content and publicity in association content. Professional recognition by your peers can help to establish your career and take it to the next level. Receiving an award from a trade association is often a member-only benefit. Winning association sponsored awards is an opportunity to promote your professional accomplishments.
If you feel you are lacking ideas, creativity or confidence, access to content that will inspire and motivate you could make all the difference. Many female-based professional organizations publish unique content for working women in all industries. Access to information surrounding popular topics among women in business could increase your knowledge, help you hone your skill set and raise your awareness of fellow female leaders with whom you can connect
You Can Grow Your Career During COVID-19While our country faces the effects of shelter-in-place orders and social distancing, the virtual benefits of being a part of a women-led trade association can provide resourceful opportunities. Women of Martech (WOM) made its debut earlier this month. Our organization is committed to promoting and amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry. WOM aims to increase the recognition of the power of women and their contributions to innovate and move the martech industry forward. One of our major initiatives in 2020 is the collection, publication and promotions of the success stories of women in martech related roles and companies. As an added bonus, membership in WOM is free for 2020. Click here to become a member.