PROMOTE & AMPLIFY
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Last week, the Women of Martech steering committee met for the first time ever. As this group of 12 women shared their inspiring stories and experiences, I was in absolute awe. The power of this group was palpable, even though we were meeting via Zoom. This steering committee meeting was a reminder that the stories of this group - and the stories for many women across the martech industry - need to be shared more broadly.
Sadly, too many women enter the workforce with timid spirits. Though some say the “confidence gap” between men and women is a myth, the thoughts of the Women of Martech steering committee suggest otherwise. According to a recent study by leadership development consultancy Zenger/Folkman, the largest confidence gap occurs at age 25, when 30% of women compared to 50% of men feel professionally confident. Reflective of limited confidence, younger professional women are also less likely than men to grade their work well - even when their managers see them as effective.
So how do we help young professional women become more confident? In part, by telling them it’s okay to be proud. It’s okay to taut your accomplishments and to share your successes. Being awesome is good, not something you should hide. We need to repeatedly show young female professionals that it’s okay to be yourself - your amazing, confident, hardworking, full-of-hustle self.
Author: Kathy Bryan, Women of Martech President
In less than a month, Women of Martech has built an international membership of more than 170 women ready to amplify the voices of their peers. We knew there was a need for women within the martech industry to come together to support each other, but we did not realize how many women were craving a group like Women of Martech.
“When Americans think about leadership, they think about men, period,” noted Forbes contributor Cami Anderson in a recent article titled, “Why Do Women Make SuchGood Leaders During COVID-19?” Even most women typically think of men first when asked to identify a leader they admire.
Patience and modesty are getting in the way of women progressing their careers. “In meetings, women tend to wait to speak until they can make an irrefutable point, while men contribute opinions without overthinking them,” according to Fern Kanter, ECP of CHMWarnick, a hotel asset management and owner advisory service.” Likewise, a 2017 article in The Atlantic, written by staff writer Olga Khazan, mentions an interview with Laurie Rudman, social psychology feminist professor and Director of the Rutgers University Social Cognition Laboratory. Rudman “emphasized how important it is for high-achieving women to own their success rather than chalking it all up to mentors and luck, even if doing so comes with a price. ‘Stereotypes about how female leaders should behave,’ Rudman said, ‘will only change when enough of us defeat them.’”
The quick growth for Women of Martech shows that women are tired of being patient and tired of being overlooked. Women within the martech industry are ready to be noticed for their achievements and innovations.
Author: Melissa Ledesma
Whether you are a recent female grad or a few years into your marketing career, your ability to build relationships will be invaluable to your professional growth. Future career success is innately tied to the impact of positive business relationships. Networking might sound like the greatest of all buzzwords, but in marketing, building connections with industry peers can help you find your voice, expedite your career and bring you a sea of opportunities. There is no better platform for networking than a professional trade association.
At a time when many are facing furloughs, hiring freezes and layoffs, networking is more essential than ever. More importantly, now is a great time to focus on establishing long-lasting and tight-knit professional connections that will endure with fellow female martech professionals. The quality of your relationships will provide more benefits than quantity will alone.
There is a long history of men getting to positions of power by leveraging their connections. Unfortunately, women are less likely to experience the same. According to the 2019 Women In The Workplace report by Lean In, in 2018 women were still seriously underrepresented at senior levels. Although the number of women in C-suite roles has increased throughout the last five years, only 21% of executive level positions in 2018 were held by women. In the report, HR professionals noted that a “lack of sponsorships” among women could be a deterrent for their career growth. Sponsors, otherwise known as advocates, are simply individuals who are connected to a person within the same organization and are in a position to provide advancement opportunities. Women need to find a combination of both women mentors and women sponsors to truly excel their careers.
By joining female professional associations and organizations, like Women of Martech, women in marketing roles will gain access to peers plus unique content and experiences that are tailored to help women grow personally and professionally. Here are three ways joining a women-led trade organization can help women marketers excel their careers.
Becoming a member of a trade association means inclusion. Being part of a professional organization can provide you access to other members. Many leading women’s organizations offer opportunities to interact and collaborate with fellow women. Whether you volunteer to assist a committee, contribute to a group forum or just connect with your peers through virtual events, trade associations offer a platform to increase your awareness of fellow women professionals and build connections.
Many trade organizations strive to distinguish their members. Amplification efforts can include a variety of awards and recognition programs, authorship of thought leadership content and publicity in association content. Professional recognition by your peers can help to establish your career and take it to the next level. Receiving an award from a trade association is often a member-only benefit. Winning association sponsored awards is an opportunity to promote your professional accomplishments.
If you feel you are lacking ideas, creativity or confidence, access to content that will inspire and motivate you could make all the difference. Many female-based professional organizations publish unique content for working women in all industries. Access to information surrounding popular topics among women in business could increase your knowledge, help you hone your skill set and raise your awareness of fellow female leaders with whom you can connect
Author: Kathy Bryan
In 2016, during the tail end of Barack Obama’s presidency, the idea of “amplification” went viral as a way to help women’s voices be heard and their successes recognized.
Women across the U.S. struggle with the same challenge the White House women faced during the Obama administration and still face today. Holding just slightly more than one-quarter of executive and senior-level positions, women often find themselves under-represented during strategic meetings. Unfortunately, under-representation can sometimes result in female voices going unheard. Too often, women’s ideas go unshared and unexecuted.
Women of Martech was designed to help the world learn more about successful women and their accomplishments. By broadly promoting the contributions women are making within the martech industry, we believe we can show the impact women are making for all of us. There are two ways you can help: become a Women of Martech member or share Women of Martech news with your network. Working together, we’ll change perceptions and change the future.
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