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Women of Martech leaders Melissa Ledesma, Amy Gesenhues and Margaux Logan sat down for a podcast with A Shark's Perspective, a nationally recognized podcast featuring thought leaders in the marketing industry. During the interview, titled “How Do We Increase the Number of Women in MarTech?,” Ledesma, Gesenhues and Logan discussed how the Women of Martech organization was developed and the current role of women in the martech industry.
Women of Martech leader and established marketing technology editor Amy Gesenhues sat down for a podcast with Lead Generation World, the home for lead generators, performance marketers and the service providers that support their efforts. During the interview, Gesenhues discussed her experience in the marketing industry and women’s role in the martech space today.
Women of Martech leader and Women of Email President and Co-Founder Jen Capstraw sat down for a podcast with Lead Generation World, the home for lead generators, performance marketers and the service providers that support their efforts. During the interview, Capstraw discussed her experiences as a woman navigating the world of marketing, her efforts to help other women succeed and excel and her ongoing commitment to supporting the Women of Martech organization.
DMS CMO and Women of Martech President Kathy Bryan sat down for a podcast with Lead Generation World, the home for lead generators, performance marketers and the service providers that support their efforts. During the interview, Bryan discussed diversity within the lead generation industry, gender equality and her ongoing efforts to amplify female voices throughout the martech industry.
The latest press release from Women of Martech, titled “Women Of Martech Introduces Influential And Powerful Leaders Shaping The Future Of The Organization,” was featured on the MarTech Series website. The announcement from Women of Martech shares details on the organization’s inaugural steering committee - a group of accomplished and influential female marketers who will provide the vision and strategic direction of the organization moving forward - along with the formulation of the activation committee, the diversity & equal opportunity committee and the cheering & motivation committee. MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe through insightful updates on modern marketing tech adoption, martech interviews, tech articles and events.
In just four short months, the newly formed professional organization Women of Martech has seen explosive growth. Representing some of the most accomplished and influential women in the marketing, technology and martech industries, Women of Martech has welcomed more than 400 members, spanning across 270 companies and 12 countries. Among the established companies Women of Martech is proud to reflect are Johnson & Johnson, Peloton, Amazon, American Airlines, Viacom, MRM McCann and EY - pulling thought leaders from across the globe, from England to Australia to France and more.
“The explosive growth Women of Martech has experienced in such a short period of time is reflective of just how necessary an organization like this is,” said Kathy Bryan, Women of Martech President. “You can see, through our growing numbers, inspiring success stories and the genuine excitement of our members, that this is just the beginning for Women of Martech. I look forward to sharing the accomplishments of our members as we further our mission and continue to promote and amplify women in the martech industry.”
Continuing its efforts to engage an accomplished and influential group of female marketers, Women of Martech recently announced the formulation of four impactful committees, which will shape the future of the organization and provide unique member benefits:
Women of Martech membership is free during 2020, and the organization is open to women who work at marketing technology companies in any capacity; female marketers of any company who regularly deploy technology; anyone committed to helping amplify women’s achievements in the martech industry; women with the desire to connect, engage, advance and lead the martech industry forward; and anyone in the martech industry who identifies as female.
Launched in 2020, Women of Martech is a growing professional organization that is promoting and amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry, including actions tied to revenue, process and efficiency, diversity and inclusion and social responsibility. Women of Martech strives to increase the recognition of the power of women in the martech industry and their contributions to innovate and move the industry forward. Women of Martech encourages women in the martech industry to work together instead of compete with each other and to help increase the percentage of women in martech, especially in leadership roles. To learn more about Women of Martech, visit WomenOfMartech.com or email Connect@WomenOfMartech.com.
The latest press release from Women of Martech, titled “Women Of Martech Introduces Influential And Powerful Leaders Shaping The Future Of The Organization,” was featured on the St. Pete Catalyst website. The announcement from Women of Martech shares details on the organization’s inaugural steering committee along with the formulation of the activation committee, the diversity & equal opportunity committee - led by DMS Chief of Staff Jessica Rogers - and the cheering & motivation committee. St. Pete Catalyst delivers value-added business and community news stories written by business professionals and community leaders.
Taking the next step in engaging an accomplished and influential group of female marketers, Women of Martech is proud to announce its 2020 steering committee. Representing a broad set of industries, companies and brands, the Women of Martech steering committee will provide the vision and strategic direction of the organization, which now includes nearly 300 members.
“The depth of knowledge and expertise that comes with unifying the unique backgrounds and experiences of these incredibly successful women is unparalleled,” said Kathy Bryan, Women of Martech President. “The contributions and accomplishments of each steering committee member is just the tip of the iceberg. Through Women of Martech, the steering committee will spotlight the pivotal and impactful roles women play across organizations and strengthen our impact in the martech industry and beyond.”
Members of the inaugural Women of Martech steering committee include:
Alyssa Griffin, Senior Accounting Manager at Cogo Labs: Specializing in business operations, Griffin has established a track record of optimizing highly valuable funnels across finance, partner acquisition and project management. She is responsible for maturing Cogo’s partnership team, resulting in hundreds of millions in revenue. Griffin’s cross-functional expertise and focus in marketing on the business and technology sides has enabled her to produce and execute on future-looking opportunities across the performance marketing space.
Amy Gesenhues, Entrepreneur & Former Senior Editor at Third Door Media: Covering the marketing technology industry for MarTech Today and Marketing Land, Gesenhues was part of Third Door Media’s editorial staff for more than seven years. She effectively reported on martech solutions, the leaders driving martech strategies and all the ways martech shapes digital transformation. Gesenhues believes recognizing and elevating women’s voices is integral to the overall success of the marketing technology industry.
Jen Capstraw, President & Co-Founder of Women of Email: Capstraw’s Women of Email professional association has more than 4,000 women across more than 40 countries and six continents. Throughout her career, Capstraw personally matched and coached dozens of female speakers for regional and national conferences, was responsible for conceiving Adobe’s Migration Success Plan (a first-of-its-kind pre-ESP migration road mapping and strategy service aimed at accelerating marketing maturity and solution ROI) and effectively promoted leadership and cultivated professional growth among women in the email space.
Lauren Curler, Vice President, Account Director at MRM/McCann: Having worked on the east and west coasts, Curler learned that talent, inspiration and opportunities for improvement live everywhere. As a business leader, Curler’s areas of focus include cultivating productive client and team dynamics, collaboratively uncovering and pursuing brave ideas and simply finding the best tools for the job.
Margaux Logan, Vice President, Head of Online Marketplaces Commerce at Publicis Groupe: Throughout her 20 years of experience, Logan has contributed to several successful, established brands, including Unilever and Amazon. She is a classically trained brand marketer with extensive CPG experience through tech and digital lenses and is experienced in building brands from scratch and managing P&Ls. Logan also has vast knowledge in both performance marketing and advanced analytics, and she is a creative thinker who effortlessly blends the art and science of marketing with consumer insights at the core.
Michelle Robbins, VP of Product Innovation at Aimclear: With nearly three decades of experience, Robbins is an expert in utilizing data analysis to surface insights that translate brand goals into successful cross-channel growth strategies. She is committed to engaging more women in the fields of STEM, representing several organizations as an active mentor and sponsor, including Women in Technology International (WITI), Janes of Digital and Women in Search. Prior to her role at Aimclear, Robbins founded BetaGirl Consulting, where she conducted deep analysis to improve marketing technology platforms and developed comprehensive, data-informed growth strategies and content marketing campaigns.
Natalie Mullen, Enterprise Account Executive at Jornaya: Mullen is a fervent believer in the capabilities of modern marketing and an advocate for empowering fellow marketers to redefine success. With 15 years of experience, she is seasoned in marketing and selling world-class SaaS solutions and professional services. Through her work at Jornaya, Mullen has the opportunity to witness first- and third-party consumer interactions in real time and across devices.
In addition to the seven women listed above, the Women of Martech steering committee holds several impactful leaders from Digital Media Solutions (DMS), including Amber Paul, Senior Vice President of Distribution; Colleen Liguori, Global Senior Vice President of People & HR Relations; Kathy Bryan, Chief Marketing Officer and President of Women of Martech; Lily Trevisanut, Executive Vice President of Operations; and Taryn Lomas, Executive Vice President of Insurance. Each member of the Women of Martech steering committee will actively work to advance the Women of Martech mission to promote and amplify the successes, accomplishments and contributions of women at martech companies and in martech roles. The knowledge within this group of industry experts will help to spotlight the successes of women as they strive for increased visibility and recognition.
“The power of women in the martech industry, and all industries, is real. And it is vital that every woman has the opportunities and platforms that allow for her to effectively promote and amplify her experiences, contributions, successes, achievements and innovations,” added Bryan. “In addition to the launch of our steering committee, Women of Martech is also proud to announce the formulation of three new committees, which are helping to expand our organization’s reach and capabilities: the activation committee, the diversity & equal opportunity committee and the cheering & motivation committee.”
The Women of Martech activation committee currently represents 15 powerful women stretching across various areas of the martech industry. In June, Women of Martech launched the diversity & equal opportunity committee and the cheering & motivation committee, which are both seeking committee members for expansion.
Headed by Jessica Rogers, Chief of Staff for DMS, the diversity & equal opportunity (DEOC) committee will work on programs, resources and initiatives that highlight and recognize the value diversity and inclusiveness brings to the marketing, technology and martech industries. With support from the DEOC, Women of Martech will spotlight the success stories of women of color in an effort to bring heightened awareness to their vital contributions to the industry.
“I am excited about the positive impact that Women of Martech’s diversity and inclusion efforts can have on the martech industry,” said Rogers. “A commitment to diversity is no longer an option, it is a necessity. As committee chair, I hope to increase the recognition of underrepresented members and work toward positive, united change in the martech industry.”
The cheering & motivation committee (CMC) is dedicated to providing encouragement, words of support and general pep talks to fellow Women of Martech members seeking confidence boosts. Members of the CMC will engage in short phone and video calls with peer members and offer inspired words of motivation and encouragement. Understanding that sometimes you need someone to remind you, “you can do it,” the CMC committee embodies the spirit of women supporting and empowering other women.
Women of Martech membership is free and is open to women who work at marketing technology companies in any capacity; marketers of any company who regularly deploy technology; anyone committed to helping amplify women’s achievements in the martech industry; women with the desire to connect, engage, advance and lead the martech industry forward; and anyone in the martech industry who identifies as female.
For more information on Women of Martech leadership, click here.
About Women of Martech
Launched in 2020, Women of Martech is a growing professional organization that is promoting and amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry, including actions tied to revenue, process and efficiency, diversity and inclusion and social responsibility. Women of martech strives to increase the recognition of the power of women in the martech industry and their contributions to innovate and move the industry forward. Women of Martech encourages women in the martech industry to work together instead of compete with each other and to help increase the percentage of women in martech, especially in leadership roles. To learn more about Women of Martech, visit WomenOfMartech.com or email Connect@WomenOfMartech.com.
Women of Martech officers, Lily Trevisanut and Amber Paul were recently interviewed by Feed Front magazine on the future of affiliate marketing. Both Trevisanut and Paul are established leaders in digital marketing and currently hold senior and executive roles with Digital Media Solutions. Trevisanut is EVP of Operations and Paul is SVP of Distribution. Click here to read the full feature by Feed Front magazine.
Source: St. Pete Catalyst
Kathy Bryan, chief marketing officer at Digital Media Solutions, is president of Women of March, a professional trade organization that launched in April. Digital Media Solutions is the founding sponsor and employs four other Women of Martech officers. Digital Media Solutions, headquartered in Clearwater and one of the largest and fastest-growing private firms in the Tampa-St. Petersburg area, has signed a definitive business combination with Leo Holdings Corp. (NYSE: LHC) that will result in DMS becoming a publicly traded company once the deal closes, likely in July.
As of May 6, Women of Martech represented 200 women from 140 companies in 10 countries, according a Facebook post.
Women of Martech plans to promote the experiences, contributions, successes, achievements and innovations of women who work at marketing technology firms.
The group will use a strategy similar to one described in a 2016 Washington Post article about female amplification at the White House. In order to avoid women’s voices being overlooked, female staffers would repeat key points, crediting the woman who made the comments. That forced the men in the room to recognize the contributions and denied them the chance to claim the idea as their own, the Post said.
The St. Pete Catalyst asked Bryan how Women in Marketing plans to adopt the strategy and why it is needed.
Catalyst: What is meant by “amplification” and why do women in marketing need to do this?
Bryan: By amplification, we really mean to make louder and make sure more people hear. Women are known to be bad at self-promotion. It’s often just not in their nature to claim their successes as their own, and so too many women are sitting quietly after achieving something great. Unfortunately, this means women’s successes are not heard as prolifically as men’s successes. So the problem isn’t that people don’t think women can achieve great things – it’s that they’re hearing more about men’s successes and less about women’s successes. As a result, when people think about professionals who have achieved great things within the martech (or any) industry, they’re more likely to think of men. By amplifying the successes, achievements and innovations of women within marketing technology, we are confident we can make a difference in terms of the awareness of contributions women are making.
Catalyst: How does Women of Martech intend to give credit or call attention to women who make contributions in the industry?
Bryan: Women of Martech amplification will be focused on individuals. We plan to amplify the achievements, innovations and successes of individuals within the industry, calling attention to the specific women who made the contributions. Although the aggregated amplification will call attention to the significance of the combined contributions women make across the industry, all amplification efforts will be tied to promoting individual women, sharing details about the individual women, their careers, their current positions and companies and their successes.
Catalyst: Can you give me an example of overlooked contributions and why it matters that people know those contributions came from women?
Bryan: It’s hard to give a specific example of overlooked contributions because overlooked contributions are typically not reported. However, I can share that female contributions are often overlooked in the workplace – specifically in the conference room. Ideas from women are more likely to be appropriated than ideas from men, especially because women are more likely to be in support roles. During the Obama administration, to address this challenge, the women of the White House launched an amplification strategy in which women within meetings repeated ideas of other women, specifically giving credit to the woman who originated the idea. This tactic helped make it clear what contributions women were making and emphasized the importance of having those women at the table.
Catalyst: How does the organization plan to bring competitors together?
Bryan: Women of Martech is a nonprofit professional organization bringing together women from across the marketing industry. Because Women of Martech is focused on amplification, we also plan to amplify the value of other professional organizations that support Women of Martech members. We will be leading by example, showing women how to collaborate and support each other and encouraging women to work together to progress their careers and achieve their goals. Women of Martech is not about one woman gaining a seat at the table. We are collectively working together to help all women get the representation and recognition they deserve.
Catalyst: Why did you want to take this on and why is DMS backing it?
Who wouldn’t want to take this on? I am incredibly lucky to work for a company that supports the professional growth of everyone. I imagine a future in which gender is no longer part of the conversation, when women believe they can be themselves and still succeed at work. A future in which women hold leadership positions across all organizations – not because they’re women – but because they’re the best people for the job. The first step to making change happen is to imagine the change and believe it. But all change requires action. Digital Media Solutions is backing Women of Martech as the founding sponsor because DMS chooses to lead from the front, to design the future and take actions to make it happen. I feel privileged to have this opportunity to work alongside my peers at DMS and across the industry to make a long-term impact for women and for corporate America.
Note: Four other Women of Martech officers also work at Digital Media Solutions. Colleen Liguori is global senior vice president of people and HR operations. Taryn Lomas is executive vice president of insurance. Amber Paul is senior vice president of distribution. Lily Trevisanut is senior vice president of operations. Melissa Ledesma, director of content and communications at Digital Media Solutions, will be the executive director of Women of Martech.
Catalyst: How might this impact a broader range of industries outside of digital marketing?
Bryan: Women of Martech is engaging members within marketing technology companies and anyone who uses marketing technology. Since technology is an essential part of marketing nowadays, this means any woman in marketing can get involved, as long as they’re dedicated to collaborating and amplifying the voices of other women. We were broad with the Women of Martech member profile on purpose, because we know the amplification of female voices is needed across many industries – not just within martech or digital marketing. Already our membership base includes women from CPG, Travel, Technology, Advertising, Higher Education and Finance companies. We’re excited to see the Women of Martech influence grow and to see lasting positive impact for women across diverse industries.
Women of Martech’s membership is free and is open to women who work at marketing technology companies in any capacity; marketers of any company who regularly deploy technology; anyone committed to helping amplify women’s achievements in the martech industry; women with the desire to connect, engage, advance and lead the martech industry forward; and anyone in the martech industry who identifies as female.
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