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WOM Executive Director Talks Opportunity & Visibility On Humans Of Martech Podcast
Women of Martech executive director Melissa Ledesma sat down for a podcast with Humans of Martech, a series dedicated to helping marketers level up and have successful careers in the world of martech. During the interview, Ledesma shared her origin story and described how Women of Martech provides encouragement for women in the martech industry, creating a platform for members to promote and amplify the experiences, contributions, successes, achievements and innovations of themselves and industry peers.
Upcoming Member-Only Workshop On How To Become A Conference Speaker Announced
Clearwater, FL – November 4, 2020 — As Women of Martech proudly reaches its latest milestone of 600 powerful and influential members, the professional organization is presenting a new opportunity for its members to excel. Although women, on average, make up just 25% of all keynote or standalone speakers at tech conferences, Women of Martech believes speaking opportunities can be powerful platforms for increasing women’s visibility, credibility and recognition in their field. To help increase the share of women on stage, Women of Martech is introducing its first-ever virtual workshop, “Women In Tech: How To Become A Conference Speaker.”
Taking place Thursday, November 12, 2020, at 2:00 PM ET, the virtual workshop will include expert insight from renowned tech conference speaker and industry thought leader, Upasna Gautam. Participating Women of Martech members will be given actionable resources and best practices to define presentation topics, identify strategic speaking opportunities and craft compelling speaker submissions. The virtual workshop is free and accessible only to Women of Martech members, and the organization encourages all members who are interested to participate.
“We know many women with the desire to amplify themselves and become event speakers stop themselves from ever trying to get on stage,” said Kathy Bryan, WOM president & chief marketing officer at Digital Media Solutions. “Imposter syndrome, among other things, keeps women from seeking opportunities that shine the spotlight on their experiences, unique insights and intelligence. To combat the lack of women speaking at events, we’re excited to offer our first virtual workshop, designed to help members enhance their visibility by strategically submitting themselves for speaking roles.”
WOM is committed to providing members with valuable tools, events and educational opportunities to continuously increase self-amplification efforts. In addition to the upcoming virtual workshop, WOM also recently launched a private LinkedIn group focused on career-related opportunities. WOM previously held two impactful virtual membership meetings, featuring executive female leaders who provided powerful strategies for amplification and tools for women to better identify their unique and competitive skills, build self confidence, optimize performance and productivity and enhance their influence and impact as leaders. Both virtual meetings are now available on demand to all WOM members.
The content featured through each WOM initiative is based on a keen understanding of the organization’s membership base and knowledge that many women lack the tools and strategies needed to identify unique strengths and position themselves for recognition and growth. Pulling from surveys, member feedback and industry research, WOM steering committee leaders identify the factors currently impacting female amplification and limiting the number of female leaders in martech in order to provide the most valuable, relevant insight for members.
“As someone whose mission is to empower women to cultivate confidence and seek the opportunities to amplify women representation on the speaker rosters in the tech conference circuit, it is so encouraging to see an organization like Women of Martech helping women to get the training and resources they need to excel,” said Gautam. “Creating opportunities like these for women in the marketing, technology and martech industries will be instrumental in increasing female representation across the board and moving each industry forward.”
Gautam is the product manager on the ecommerce team at CNN where she develops and optimizes the technological infrastructure that powers the domain. She has worked in SEO and data science for a decade and has architected and managed the organic search strategies for several established blue-chip brands. Gautam has presented her thought leadership on product and search optimization at several major tech conferences across the globe, with a highlight of her professional career taking place in May 2019, when she delivered her TED talk, “Optimizing for the Next Billion.”As a seasoned public speaker, Gautam has created thoughtful templates, insightful resources and practical guides from her own journey and experiences.
Just six months since its launch, Women of Martech represents a growing, yet exclusive, group of women that are committed to promoting and amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry. Each WOM member is diligently working to increase the recognition of the power of women and their contributions to innovate and excel in their respective industries.
Today, Women of Martech represents some of the most accomplished and influential women in the marketing, technology and martech industries. Welcoming more than 600 members, WOM now spans across 270 companies and 12 countries. Among the established companies Women of Martech is proud to reflect are Johnson & Johnson, Peloton, Hilton, Amazon, American Airlines, Viacom, MRM McCann and EY -- pulling thought leaders from across the globe, from the U.S. to England and Australia.
Women of Martech membership is free during 2020, and the organization is open to women who work at marketing technology companies in any capacity; female marketers of any company who regularly deploy technology; anyone committed to helping amplify women’s achievements in the martech industry; women with the desire to connect, engage, advance and lead the martech industry forward; and anyone in the martech industry who identifies as female.
About Women of Martech
Countless women across the martech industry experience difficulty in identifying the necessary strategies needed to elevate themselves throughout their careers. Recognizing this need, Women of Martech (WOM) remains committed to providing its members with opportunities to amplify their own strengths, capabilities and achievements and further their career growth. On October 1, WOM hosted the organization’s second virtual membership meeting, featuring a panel of female-focused career coaches and advisors.
Moderated by Colleen Liguori, WOM steering committee leader & EVP of people & HR operations at Digital Media SolutionsⓇ (DMS), the Women of Martech “Becoming Awesome: How To Be It, Own It & Take It To The Next Level” session featured three experienced female-focused career coaches. The panel presented actionable growth strategies for women to better identify their unique and competitive skills, build self-confidence, amplify their own strengths, optimize performance and productivity and enhance their influence and impact as leaders.
“Whether you are an experienced executive or just entering the workforce, career advisors have the ability to make a profound impact on your life,” said Liguori. “Each of the established career advisors that participated in our virtual membership meeting presented actionable tips and strategies that will undoubtedly help members grow in their careers and gain the confidence needed to thrive. Women of Martech is dedicated to amplifying the recognition of women and helping to increase the number of women in leadership roles throughout the martech industry, and our virtual membership meetings are just one of the many ways we do that.”
Panelists from the Women of Martech October virtual membership meeting included:
Kia Silver Hodge, Chief Motivation Officer, Master Mine Consulting: In addition to holding several impactful leadership positions throughout her career - including interim corporate director of diversity & inclusion and head of EEO & diversity of enterprise operations at Lockheed Martin and corporate manager of diversity & military recruitment programs at Northrop Grumman - Hodge is also a Certified Personal & Executive Coach (CPEC) and professional in human resources (PHR). In 2017, she was elected president and board chair of The Arc Prince George’s County and also serves on the advisory board of the DC Metro Business Leadership Network.
Jennifer Blair, Owner, Excavive Coaching & Consulting: Because of her wise and intuitive nature, Blair is able to establish compassionate, confidential working relationships, enabling her clients to journey back to their most authentic selves and create lives based on their true values. In addition to her established coaching and corporate consulting practice, Blair is a sought-after speaker, podcast guest and four-time author. She published her first book, The True You: Tools to Excavate, Explore and Evolve, in 2012 and her second, The True You Reimagined: Discover Your Authentic Self, in 2020. Her complementary The True You Workbook: Tools to Reimagine Your Life offers insightful writing exercises based on her many years of experience. Blair is also the co-author of the international best-seller book, Women Who BossUp.
Wendy Saccuzzo, Customer Success Strategist at Work Stuff & Head of Career Services for Tech Ladies: Saccuzzo has helped more than 2,000 people connect to resources, opportunities and ideas to take their careers to the next levels. She has experience in technical recruiting from Riviera Partners, has led meetups focused on career development for Women Who Code and worked as director of career services at Hackbright Academy, the software engineering school for women. In her current role at Tech Ladies, Saccuzzo manages the job board, works with hiring partners to build diversity, equity and inclusion and supports members in their career development.
“To help our members identify their awesomeness and learn how it can elevate them, Women of Martech recruited an elite lineup of experienced career coaches to share their knowledge and tips with the Women of Martech members,” said Kathy Bryan, WOM president & chief marketing officer at Digital Media Solutions. “As our organization grows, we remain committed to providing actionable ways for women to promote and amplify themselves and the women around them. We’re excited to continue our free, quarterly virtual membership meetings, and similar initiatives, in order to offer value and help Women of Martech members increase their visibility and accelerate their growth.”
The content featured through the Women of Martech quarterly membership meetings is based on a keen understanding of the organization’s membership base. Pulling from surveys, member feedback and industry research, Women of Martech steering committee leaders identify the factors currently impacting female amplification and the ability to increase the number of female leaders in martech in order to provide the most valuable, relevant insight for members.
Since launching, Women of Martech has experienced explosive growth, growing to more than 500 members to date. Women of Martech membership is free during 2020, and the organization is open to women who work at marketing technology companies in any capacity; female marketers of any company who regularly deploy technology; anyone committed to helping amplify women’s achievements in the martech industry; women with the desire to connect, engage, advance and lead the martech industry forward; and anyone in the martech industry who identifies as female.
Launched in 2020, Women of Martech is a growing professional organization that is promoting and amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry, including actions tied to revenue, process and efficiency, diversity and inclusion and social responsibility. Women of Martech strives to increase the recognition of the power of women in the martech industry and their contributions to innovate and move the industry forward. Women of Martech encourages women in the martech industry to work together instead of compete with each other and to help increase the percentage of women in martech, especially in leadership roles. To learn more about Women of Martech, visit WomenOfMartech.com or email Connect@WomenOfMartech.com.
Women of Martech leaders Melissa Ledesma, Amy Gesenhues and Margaux Logan sat down for a podcast with A Shark's Perspective, a nationally recognized podcast featuring thought leaders in the marketing industry. During the interview, titled “How Do We Increase the Number of Women in MarTech?,” Ledesma, Gesenhues and Logan discussed how the Women of Martech organization was developed and the current role of women in the martech industry.
Women of Martech leader and established marketing technology editor Amy Gesenhues sat down for a podcast with Lead Generation World, the home for lead generators, performance marketers and the service providers that support their efforts. During the interview, Gesenhues discussed her experience in the marketing industry and women’s role in the martech space today.
Women of Martech leader and Women of Email President and Co-Founder Jen Capstraw sat down for a podcast with Lead Generation World, the home for lead generators, performance marketers and the service providers that support their efforts. During the interview, Capstraw discussed her experiences as a woman navigating the world of marketing, her efforts to help other women succeed and excel and her ongoing commitment to supporting the Women of Martech organization.
DMS CMO and Women of Martech President Kathy Bryan sat down for a podcast with Lead Generation World, the home for lead generators, performance marketers and the service providers that support their efforts. During the interview, Bryan discussed diversity within the lead generation industry, gender equality and her ongoing efforts to amplify female voices throughout the martech industry.
The latest press release from Women of Martech, titled “Women Of Martech Introduces Influential And Powerful Leaders Shaping The Future Of The Organization,” was featured on the MarTech Series website. The announcement from Women of Martech shares details on the organization’s inaugural steering committee - a group of accomplished and influential female marketers who will provide the vision and strategic direction of the organization moving forward - along with the formulation of the activation committee, the diversity & equal opportunity committee and the cheering & motivation committee. MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe through insightful updates on modern marketing tech adoption, martech interviews, tech articles and events.
In just four short months, the newly formed professional organization Women of Martech has seen explosive growth. Representing some of the most accomplished and influential women in the marketing, technology and martech industries, Women of Martech has welcomed more than 400 members, spanning across 270 companies and 12 countries. Among the established companies Women of Martech is proud to reflect are Johnson & Johnson, Peloton, Amazon, American Airlines, Viacom, MRM McCann and EY - pulling thought leaders from across the globe, from England to Australia to France and more.
“The explosive growth Women of Martech has experienced in such a short period of time is reflective of just how necessary an organization like this is,” said Kathy Bryan, Women of Martech President. “You can see, through our growing numbers, inspiring success stories and the genuine excitement of our members, that this is just the beginning for Women of Martech. I look forward to sharing the accomplishments of our members as we further our mission and continue to promote and amplify women in the martech industry.”
Continuing its efforts to engage an accomplished and influential group of female marketers, Women of Martech recently announced the formulation of four impactful committees, which will shape the future of the organization and provide unique member benefits:
The latest press release from Women of Martech, titled “Women Of Martech Introduces Influential And Powerful Leaders Shaping The Future Of The Organization,” was featured on the St. Pete Catalyst website. The announcement from Women of Martech shares details on the organization’s inaugural steering committee along with the formulation of the activation committee, the diversity & equal opportunity committee - led by DMS Chief of Staff Jessica Rogers - and the cheering & motivation committee. St. Pete Catalyst delivers value-added business and community news stories written by business professionals and community leaders.
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