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5 Tips from Female Digital Leaders

8 May 2020 12:49 PM | Women of Martech Content


1. Find an Inspirational Mentor

Leanne Goddins, Group Account Director at NATIVE VML advises women to find a mentor to help them gain confidence, make great career choices and actively identify and pursue opportunities. She says, “It’s vital to treat your work as a career, and not just as a job you come to every day.”

2. Don’t Give Up

Arianna Huffington, Chair, President and Editor-in-Chief for the Huffington Post advises women to never give up. She encourages us to try new things and embrace failures. When speaking of perseverance she says, “That’s probably the most important message that we can give to younger women. I constantly talk to my daughters about my failures. Because in the end, if you look at what makes people succeed, especially women, it’s about not giving up.”

3. Use Your Diversity

Vanessa Gibb, Native VML Head of HR says that women need to use their unique power, insight and way of thinking to their advantage. She says, “The strength women need to build on is their diversity – different ways of thinking and bringing new insights to the table. So use that.” Her mission is to encourage women in their digital career pursuits, hoping that in five years time we’ll see a more representative and diverse culture in the digital workplace. She concludes that, “Clients are asking for a change.” Let’s be that change.

4. Be Unashamedly Confident

Kathy Rae Huffman, CEO of Huffman thinks that women need to demonstrate confidence and a sense of self worth. She says, “Have confidence in yourself – and when you have your moments of doubt, as everyone does, keep it behind closed doors. If you want something – be it a speaking slot or a specific client or a raise at your agency – go after it. Don’t wait for life to hand you things because you’ll be standing around with empty hands. And never, ever let someone else’s opinion of you or treatment of you determine your own self worth or where you can go.”

5. Never Stop Learning

Mary Mattar, Internet Marketing Manager of Webpage FX highlights the importance of continuous learning to keep your knowledge up to date. She says, “The best thing you can do is continue to read books and articles, stay on top of this ever-evolving industry (because it changes A LOT!) and hone your technical skills. There are tons of great resources you can use to your advantage.”

Let’s change the industry’s perception, let’s change our perception. Because women are strong and powerful and capable digital marketers. It would be nice to see more of them in leadership roles.

One final thought from Tina Brown, award-winning journalist, editor, author and CEO, “I did a conference recently where we had a whole bunch of people from business and media, and I was absolutely aghast at how difficult it was to find women at the very top. I think it totally sucks.” Let’s change that.

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