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Event details

WOM Membership Meeting - Leveling Up At All Levels: Accelerating Career Growth in 2021

  • 22 Apr 2021
  • 2:00 PM - 3:00 PM
  • Zoom Event

Registration


Register

Thursday April 22, 2021

2:00 - 3:00pm ET

Join us for the next Women of Martech membership meeting*

You must be a member of Women of Martech to attend. Click here to complete the free membership application. 

OVERVIEW:
Learn, launch, lead and level up. According to the 2021 Women of Martech Membership Survey, 65% of WOM members are focusing on accelerating their professional growth within their current roles or reaching the next level within their current companies this year. 

Join us for a virtual session on April 22 and learn the effective strategies, tactics and tools that can help you propel your professional path forward. During the presentation, experienced female leaders will highlight the impact and benefits of using Tech Stacks and LinkedIn video to build your reputation as a resource and thought-leader. Attendees will also learn career growth strategies for building their careers from within their current organizations. 

Whether you are making headway at the entry level, in the depths of the mid-career marathon or aiming to secure a seat among executive leadership, there are concrete tactics that can help you enhance your self-promotion, visibility and amplification. No matter where you are in your career journey, identifying and leveraging proactive tools and techniques for professional growth can lead to many incredible opportunities. 

The presentation will include two microsessions and a live Q&A featuring an expert panel of female thought-leaders. 

Showcase Your Super Powers With Your Personal Tech Stack

  • Learn about personal tech stacks and why you need them

  • Understand how to build your own personal tech stack

  • Identify strategies for using your tech stack for self promotion and amplification

Using Video On LinkedIn To Create A Stronger Personal Brand

  • Build your brand by featuring native video

  • Build your brand’s credibility with LinkedIn Live

  • Create more conversations with LinkedIn Video messaging

Expert Panelists: 

  • Anita Breaton, Founder & CEO of CabinetM

  • Viveka von Rosen, Co-Founder & Chief Visibility Officer, Head of Personal Branding for Vengreso

  • Naomi Liu, Director, Global Marketing Operations for EFI & Founding Admin of Mo Pros

Moderated By: 

  • Colleen Liguori, EVP of People & HR Operations for Digital Media Solutions (DMS)

Registration Info

You must be a member of Women of Martech to attend. Click here to complete the free membership application. 

Meet The Speakers

Anita Brearton

Anita Brearton is the Founder and CEO of CabinetM, a marketing technology management platform that helps marketing teams manage the technology they use to acquire and engage customers. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the “Attack Your Stack and Merge Your Stacks” workbooks (created to assist marketing teams in building and managing their technology stacks), a monthly columnist for CMSWire, a frequent public speaker for the marketing and technology industries, and Anita has been recognized as one of 50 Women You Need to Know in MarTech.

Prior to CabinetM, Anita was Executive Chairman, serving in the role of CEO, of FashionPlaytes, an online fashion and style destination for tween girls. She served as Forum Leader for Golden Seeds Boston, an angel investment firm focused on investing in women led ventures, and as a board member for the Angel Capital Association and MassVentures.

Viveka von Rosen

Viveka von Rosen is the Co-Founder and Chief Visibility Officer at Vengreso, the world’s largest digital sales transformation company. Known as the @LinkedInExpert, she is the author of the best-selling book, “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand.” Viveka is a contributing expert to LinkedIn’s official sales and marketing blogs and their “Sophisticated Marketer’s” Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, and more.

Viveka has taken her LinkedIn and social selling experience from the past 14 years and transformed it into engaging and informational digital sales strategies, tactics and tools, including personal branding, social selling training and content for sales. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn.

Naomi Liu

A constant problem solver and life-long learner, you will always hear Naomi Liu say: “How can I help you streamline that?” and “How can we do this faster/better?” As Director, Global Marketing Operations at EFI, Naomi is well-known for being a high-level creative thinker with an extremely strong technical aptitude for numbers, data, analytics and the ability to understand complex technology stacks. 

With more than 12 years of experience leading high-performing/high-output teams to generate revenue and demand in the global B2B space, Naomi is a persistent and curious data-driven marketer. She is a fanatic about improving sales, obsessed with the power of marketing processes and is committed to removing roadblocks by using data to drive decision making for a clear and transparent view of next steps. In addition to her career success in marketing operations, Naomi is also Founding Admin & Advisory Member of the 1,600 professional community MO Pros and co-host of the Ops Cast podcast.

All members of Women of Martech are encouraged to attend the virtual membership meeting.



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