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Lenovo and Ava DuVernay Unveil VR Film Series on Empowering Women

20 Nov 2020 2:07 PM | Women of Martech Content (Administrator)

Source: Entrepreneur.com

“Storytelling is an exchange of information; it’s also an exchange of emotions,” Ava Duvernay said. She was speaking at the virtual launch event for New Realities, a project in collaboration with Lenovo and the UN’s Girl Up leadership development initiative. The project features the stories of 10 young women around the world using technology to make a difference or pursue their dreams, and are all told in 360-degree videos that you can watch for free on Lenovo’s site today. You won’t need a VR headset to experience the six- to 10-minute shorts; the YouTube player supports desktop and mobile viewing too.

“It’s an exchange that allows for understanding,” DuVernay added. “I think that in order to create global change, in order to move our societies to more positive places, we have to understand that we’re more alike than we’ve been told.”

The series looks at the stories of women from countries like Mexico, Japan, China, India, Germany, France, Italy, the UK and the USA. They touch on varying topics, from climate change to poverty to body positivity and racism, with each individual sharing their experiences in their countries.

Throughout the series, you’ll notice the theme of education and access to technology helping improve people’s lives (as well as the not-so-subtle product placement of Lenovo laptops). Some manifestations of this theme are more obvious, like Aisha Coulibaly in Italy who started an app called MyGrants to help migrants train for jobs. Others, like youth climate activist Daze Aghaji in the UK, barely mention tech at all, focusing instead on nature and the environment.

“Ultimately, it’s about technology empowering empathy,” said Lenovo’s chief customer experience officer Dilip Bhatia. The company also conducted research alongside the project to study how technology might be “driving empathy around the world.” It polled more than 15,000 people in 10 countries and found that “technology has made people more empathetic towards different viewpoints in their communities.”

According to the company, 76 percent of Gen Z and 71 percent of millennial respondents agreed that “during the pandemic, technology has made them more empathetic to their communities as well as enabling them to put themselves in the shoes of others that might have very different lives to them.”

The 10 women featured in New Realities have also been paired with mentors hand-picked by DuVernay as part of a new Global Ambassadors program, with Lenovo committing $100,000 in grants for young women to pursue education relevant to their goals. The company also provided each woman with Lenovo or Motorola gear, like a laptop for coding or music-making, or a phone.

DuVernay hopes that New Realities can be “a point of connection between people and the stories that these young women have created.” She added, “These women have explored places and behavior and ideas through their storytelling that is enlightening and empowering.”

New Realities may not have the same polish as documentaries like I’ll Be Gone In The Dark or RBG, but the immersive format may transport you both mentally and emotionally. As series director Mary Matheson put it, “VR is not just storytelling, it’s story living.”

Source: Entrepreneur.com


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